Friday 5 December 2014

Badge Scanner, On Your Smartphone: “Leads” Is Stealing The Show!!

Scenario in the conference meetings (about 10 years ago)


Let us get track of some of the events that are being conducted at a trade show or a confidential conference meeting. The members of the meeting are let-in, they are asked for the name badges or ID cards; they are being scanned through the scanners or the sensors. The main problem which was detected was that the attendees had to wait a long and travelling queue for the same device (scanner). After supplying the basic information, notes are written on the backside of the business cards, fed onto the Microsoft Excel Sheet and then imported into the CRM system. During the conclusion of the event, it is obvious that the members have already forgotten, how and what types of event was being conducted and the remembrance level is going to drop to zero, if the meeting was not as confidential as specified. So ultimately, I have to ask you a question; What was the purpose of the meeting or conference, being conducted? Did it support the “networking” principle? Did it evolve into a newer and fresher business relationship? I am sorry to say a big NO!! So what was the mistake done here; well, the members did not use the power of technology for building hi-tech tags or a badge scanner. Click Here to know more information about business name badges.

Leads – the badge scanner for important conferences


The Scanner, which is going to be described here is not about the physical device; it is about a smart phone application which is directly integrated with the CRM Application. When the customer is with you, the app automatically scans the contents and feed them into your desired business application. Besides that, it is also possible to take notes and assign a lead owner. What are the other features that constitute the whole app, let us go through some of them:

·        Bidding Goodbyes to spreadsheets


Many of you may have already got tired up with the Microsoft Excel Spreadsheets and entering and processing data is something which we always dread!! Leads have brought a great stop to such details; descriptions are scanned from the QR badges and they are passed onto the ZOHO CRM. All the data are automatically entered which reduces the error level to a zero point.

·        Thanksgiving messages can be easily “transferred” to the attendees


It is normal that after every conference or meeting, thanksgiving messages are sent to the attendees. Opportunities are being nurtured towards the end as leads are being transformed, with the help of a simple smartphone app.

·        Easy transformation to campaigns


If you are highly concerned about the success levels of the meeting that you have conducted, then it is going to be pretty easy. When business cards and badges are being scanned, leads and notes about the attendee are also included. Emails are also being generated, which can measure the “success” component to a great level.

·        Scanning in 7 different languages


Business cards are being scanned in seven languages like English, Dutch, French, German and Spanish. Follow the link for more details:
http://www.namebadgesinternational.us